advertising

Kittens in advert

What is the reasoning, psychological or otherwise, that makes McVities think kittens can sell chocolate biscuits?

https://youtu.be/j2Zkcg5kAQI Sandy has the right answer when she says: It seems as if advertisers have caught on that if they have kittens or cats in their ad, they’ll get the viewers attention, so it doesn’t matter whether the product is chocolate, cars, clothes, toys, or electronics, etc. they’ll use whatever works, and cats are the …

What is the reasoning, psychological or otherwise, that makes McVities think kittens can sell chocolate biscuits? Read More »

Los cat - no chance of finding him/her

Disgraceful Lottery Advert Claims That There Is a Better Chance Of Winning a Lottery Game Than Finding a Lost Cat

Cat lovers, indeed anyone who respects animals, are up in arms about a YouTube advert put out by the National Lottery in which they show a woman fixing a poster of her lost cat on a lamppost followed by the caption “No Chance”. Then the advert claims that there is a one in four chance …

Disgraceful Lottery Advert Claims That There Is a Better Chance Of Winning a Lottery Game Than Finding a Lost Cat Read More »

Marketing jewellery with the help of cats

I think I like this, although I expect some cat lovers won’t. The photograph is, of course, copyright protected so I admit to being naughty in publishing it here but…it is interesting (complaint?: please comment). The is one of a series of photos in the Sunday Times Style magazine of last weekend. They don’t give …

Marketing jewellery with the help of cats Read More »


Note: sources for news articles are carefully selected but the news is often not independently verified.
Scroll to Top