This short article is for the technically minded and website owners and managers. It may not be news for them but it certainly is for me and I’d like to pass on the information for those struggling to pass Google Search Console Core Web Vitals performance measuring tools.
These are very technical measurements and they can be mystifying and wholly based on the website’s coding rather than what we see visually, which makes it all the more difficult to achieve high Core Vitals marks.
Daily Motion video embeds
If you use an iframe to embed a Daily Motion video it crashes the performance of the webpage as per core vitals. Also, I think if the embedded video is set to play automatically, when rendering the page, it has an even bigger negative impact on core vitals.
Take a look at these two measurement from the Page Speed Insights website.
The first screenshot comes from a page where there is a link to the Daily Motion website’s video and the second is a screenshot when the video was embedded into the page.
Before
After
Lesson
I have not as yet checked if the same reduction in performance occurs when a YouTube video or a TikTok video is embedded into a page but it likely is. The moral or lesson is to avoid embedded videos which is a little annoying as they look good and can help bring a page to life.
The issue here is that Google search engine results are dependent on these core vital results, which is something I have discovered to my cost late in the day. My site now ranks very highly on these measurement as seen in the top image but this took a lot of committed work over a few months to achieve. But I lost search engine ranking results because for a long time I ignored core vitals. A word of warning. They look boringly technical and they are but Google relies on them to measure a site’s performance. This was not the case around 10 years ago.
Also, visitors to a site don’t really want to click on a link a leave the site to see a video. They might not do it. I feel that the modern surfer is pretty impatient and wants rapid results.
RELATED: What can Google do better? Have 2 column Search Engine Results Pages (SERPs)
