Taylor Swift explained that the reason why her cat Meredith has not been published on social media so much and certainly much less than her other two cats is because Meredith dislikes being photographed. She appears to hate the camera or hate the process of being photographed. In my opinion it is the object that is the camera being placed near their face or in front of them which puts them off because it is an unknown quantity and therefore they back off giving the impression of hating the camera.
If you click on the link above the photograph you will be taken to a bigger discussion about why cats apparently hate cameras.