I think you’ll like this. Thomas Vles wanted to promote his business. He decided on a novel, in fact unique, way of doing it.
I suppose there is one downside to this if we are setting the very highest standards of cat welfare. The journey of 300 miles peddling a heavy bike (converted from a Dutch cargo trike, or ‘bakfiets’) must have taken days. Were the cats in the ‘cage’ all the time? I don’t believe so. It is, though, a large cat enclosure for a bike! He must be a fit and strong man to peddle all the way to London.
The cats are Mushi and Cheesy. They look relaxed and content.