HomeCat Productscat runs and climbersHappy Inside: The Goal of IKEA Home Furnishings – Remembering Their Unique Feline Experiment

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Happy Inside: The Goal of IKEA Home Furnishings – Remembering Their Unique Feline Experiment — 10 Comments

  1. Such beautiful cats. I’d have liked to see some scratching posts and pads around, it would have been lovely to see cats enjoying their claws.

  2. I love this video too.
    What a playground! My crew would have a ball.
    I was a little surprised that so many glass objects were around though. Crashing good fun.

  3. Elizabeth,

    Purrhaps any furnishings damaged would be donated to the staff who donated their cats for the big event. I can watch this video a million times!

  4. Always a treat to see this — we’re huge IKEA fans (most of our furniture comes from there) and yes, the clowder loves it! especially the king-size MALM bed 😉

  5. I loved that commercial almost as much as the cat herding one. I wonder how many of the pieces of furniture survived fit for sale!

  6. I watched a behind the scenes video of this ad. Very interesting. Loved the commercial. Unfortunately there are no IKEA stores in our area. The closest one would be in Canada. I love their approach at showing what a Home is all about.

  7. LOL Michael!

    From what I gather, cats love hanging out and admiring all of their furnishings. That’s what I found so “cool” about the kitties roaming through the store.

    Purrhaps IKEA will come out with some “cat only” furniture just for them- which, naturally will be awesomely beautiful.

  8. I have been to this store. It is very large and it is next to the world’s most expensive football stadium and probably the most famous football stadium: Wembley Stadium.

    The size of this IKEA store is similar to the classic America industrial style out of town stores. Probably larger in fact.

    It is on a well know road called the “North Circular”. A ring road around London – always jam packed with traffic.

    I love the video and the music is beautiful. I thought it was going to be more about cat furniture but no 😉

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