It might be different in other countries but in the UK I am yet to see a truly palatable pet pill! When pet medication is given orally in the form of a pill and it is extremely difficult to administer it is more likely that the medication will not be given or that it will be given late. The bottom line is that unpalatable pet pills work against companion animal welfare.
In short, the ease of administering oral medication to companion animals has a significant impact upon companion animal welfare. The palatability of a pill is dependent upon its smell, texture, size, shape and taste.
I have nearly always had to give my cat a pill with the aid of a pill gun. Very rarely has he eaten a pill when hidden within his food. It is amazing how cats are able to detect even the smallest pill within even the most tasty of pet foods or treats. They will eat around it or ignore the food. You’re left with a pill in the middle of a bowl with all the food eaten.
Pharmaceutical companies know that when medication is palatable there is an increased compliance. This should mean that more pills are bought and used. Therefore it would seem to be in the interests of pharmaceutical companies to provide pills that are as palatable as possible.
Although I administer pills to my cat with the aid of a pill gone, in general, cat owners normally find it very challenging to give their cat a pill. I am sure that some or many cat owners take their cat to their vet for him or her to administer the medication. Would this be a reason why pet pills are still often unpalatable to pets?
It should be very easy for cat owners to give medicine to their cat in the form of a pill. It often is not.