The plan was to create a video which shocked people showing a grey cat being abused while being trained to do a trick. They wanted the video to go viral and then once it had they would explain that it is a fake but that it was necessary to create this video in the interests of circus big cats. Circus big cats are abused just like the grey cat in the video. However, PETA now agree that the concept was misconceived and the upshot is that they created a fresh video which immediately explains that the grey cat is a CGI creation. They therefore don’t mislead people and upset them while still getting their message across.
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