What is the reasoning, psychological or otherwise, that makes McVities think kittens can sell chocolate biscuits?


Sandy has the right answer when she says:

It seems as if advertisers have caught on that if they have kittens or cats in their ad, they’ll get the viewers attention, so it doesn’t matter whether the product is chocolate, cars, clothes, toys, or electronics, etc. they’ll use whatever works, and cats are the most viewed online.

You can add a bit to that. In the advert the cute blue British Shorthairs (always a very cute kitten) substitute the McVities biscuits. They come out of the biscuit packet. The kittens become the biscuits.

As kittens are gorgeous, extremely attractive to most people, cuddly, smell nice, reassuring and make us smile they promote the biscuits. The biscuits become very attractive to the eye just like a kittens. The biscuits are associated with something attractive.

Kittens in advert
Kittens in advert
Two useful tags. Click either to see the articles: Toxic to cats | Dangers to cats

I just wrote about cats promoting stately homes in England. Their photos online attract people resulting in more visits to the homes. The cats also enhance the ambience in the homes.

Please search using the search box at the top of the site. You are bound to find what you are looking for.

Useful tag. Click to see the articles: Cat behavior

5 thoughts on “What is the reasoning, psychological or otherwise, that makes McVities think kittens can sell chocolate biscuits?”

  1. People don’t view insomnia as a significant issue until they have personal experience with it. However, insufficient sleep has a serious detrimental effect on health, quality of life, and bodily functions. The most common error that people with chronic sleep disorders make is attempting to manage their sleeplessness on their own without the faintest notion of how to do it properly. In order to comprehend what’s happening and deal with it, I advise visiting online therapy at https://us.calmerry.com/try-online-therapy/ . But let’s go to the medical profession. The so-called cognitive behavioral therapy is regarded as the first line of treatment for persistent sleep disturbances by American and European psychologists.

  2. Most people fast forward ads these days. Most people like kittens and stop to see an ad that features kittens or cats. It makes a lot of sense for the advertisers to put kittens into any ad.

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