What is the reasoning, psychological or otherwise, that makes McVities think kittens can sell chocolate biscuits?

https://youtu.be/j2Zkcg5kAQI

Sandy has the right answer when she says:

It seems as if advertisers have caught on that if they have kittens or cats in their ad, they’ll get the viewers attention, so it doesn’t matter whether the product is chocolate, cars, clothes, toys, or electronics, etc. they’ll use whatever works, and cats are the most viewed online.

You can add a bit to that. In the advert the cute blue British Shorthairs (always a very cute kitten) substitute the McVities biscuits. They come out of the biscuit packet. The kittens become the biscuits.

As kittens are gorgeous, extremely attractive to most people, cuddly, smell nice, reassuring and make us smile they promote the biscuits. The biscuits become very attractive to the eye just like a kittens. The biscuits are associated with something attractive.

Kittens in advert
Two useful tags. Click either to see the articles: Toxic to cats | Dangers to cats

Kittens in advert

Useful links
Anxiety - reduce it
FULL Maine Coon guide - lots of pages
Children and cats - important

I just wrote about cats promoting stately homes in England. Their photos online attract people resulting in more visits to the homes. The cats also enhance the ambience in the homes.

Useful tag. Click to see the articles: Cat behavior

Note: sources for news articles are carefully selected but the news is often not independently verified.

Michael Broad

Hi, I'm a 74-year-old retired solicitor (attorney in the US). Before qualifying I worked in many jobs including professional photography. I love nature, cats and all animals. I am concerned about their welfare. If you want to read more click here.

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5 Responses

  1. Tif says:

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  2. kitty says:

    Most people fast forward ads these days. Most people like kittens and stop to see an ad that features kittens or cats. It makes a lot of sense for the advertisers to put kittens into any ad.

  3. Sadie Ann Onymousamputies says:

    That makes me want to buy a case of biscuits in the hope that kittens will pop up. ?

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