The Ryder Cup’s Fragile Magic: Why Closeness of Outcomes Is Its Commercial Lifeblood
The Ryder Cup today is one of the crown jewels of international sport. A three-day contest between Europe and the United States, it commands enormous television audiences, corporate sponsorship, and week-long media coverage that far exceeds the relatively small number of matches played. Its players are millionaires, yet they compete for pride rather than …
